The website was designed to seamlessly weave together the B2B and D2C sides of the Sneakers Lab. The B2B side of the website is devoted to providing information about the company's principles, values, team, and history. This section of the site is designed to be professional and informative, highlighting the Sneakers Lab's expertise and credibility in the industry.
On the other hand, the D2C side of the website is organized like a marketplace, with rare and exclusive drops. This section of the site is designed to appeal to the everyday person who is interested in unique and stylish footwear. The design of this section is vibrant and eye-catching, showcasing the latest and most exclusive products that the Sneakers Lab has to offer.